SearchVIEW is real time web based application, providing Hotel Chains and Individual Hotels, competitive visibility intelligence, across the various electronic channels. In essence, this means that a hotel would be able to track its own and its competitor’s visibility on various searchable channels like Google, Expedia, Kayak, Amadeus and Sabre when a particular keyword is typed for SEO and PPC purposes.
SearchVIEW assists hotel brands in optimizing their marketing budget. The knowledge of keywords that the competition is specifically targeting provides a comprehensive advantage to a hotel's marketing strategy. Online travel websites can be better targeted by knowing the hotels existing position and taking steps to improve that position.
GDS is a very crucial channel to any hotels marketing efforts. SearchVIEW allows hotels to track their competitor’s advertisement activity on the GDS before planning any advertising campaigns of their own. Blog analysis, critical to any travel organization, is included in SearchVIEW. Hence now you can make the work of you SEO and PPC personnel more efficient by giving them a tool which does all the things, otherwise done ineffieciently, manually.
How does it work? (View Diagram) |
