Do you know where you feature in a specific online search? How good is your Search Engine Optimization service? How many positive reviews is your business getting? Who's giving them? What about the negative reviews? How about getting these answers with regard to your competitors as well?
VisibilityGain is an online market intelligence tool that allows you to understand how today's consumer sees you as you monitor your online presence on a day-to-day basis. It shows you exactly where you feature in online results and even compares your competitors' positions. It will pull out positive and negative reviews from across the web and show you on a single consolidated interface. You can now react and respond with a holistic understanding of where and how your business is seen in online conversations, customer reviews, travel websites and on large online travel agency and meta-search sites.
VisibilityGain is the most effective online market intelligence tool available in the hospitality industry.It takes the guesswork out of competing for visibility on the Internet. VisibilityGain effects your bottom-line by giving you the information you need to react immediately with targeted e-marketing strategies that work.
Features
- Pulls out customer reviews for your hotel brand and the competition. The travel community is increasingly becoming dependent on online reviews on social networking websites or other user-generated content sites. VisibilityGain lets you extract all the positive or negative reviews about your business to help keep a tab on what your guests are saying about you and your competition
- Find out how well your Search Engine Optimization and Paid Search advertising service is doing for you in terms of visibility and traffic. Find out exactly where you are found in a search engine result and compare your positions with that of your competitors.
- Lets you peek into the minds of your guests and see what they really have to say about their experience with you.
- Monitor your hotel's online presence through four key views:
- Search Engine View
Monitor your placement on top search engines and see your page and position for your most important keywords (for both organic as well as paid positioning). You can monitor main URLs (www.google.com) as well as regional sites (www.google.com.au). Even track your hotel's Pay-Per-Click (PPC) and Search Engine Optimization (SEO) campaign performance so you can take immediate action to ensure optimal results. Plus, check for hotel trademark infringements easily with minimal legal costs.
- Online Travel Agents View
See your hotel's placement against your competitors on third party OTAs that you use for your distribution. Get a comprehensive view of how online shoppers actually see you on these sites.
- Travel Meta Search View
See your hotel's placement against your competitors on meta-search sites. Get a comprehensive view of how online shoppers actually see you on these sites.
- Customer Reviews View
View all the reviews being given by users for your hotel and also comment/reply to any of them through the VisibilityGain interface itself. See the average score for you and your competitors on multiple customer reviews sites like TripAdvisor and TravelPost. Even drill down into consumer ratings to see the last five reviews posted.
- Social Media Monitoring
Monitor social media sites like Facebook and Twitter to see what is being said about you as well as track the quality of interaction on your Twitter profile and Facebook fan pages.
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