RateGain introduces SearchGain to revolutionize the way companies’ track their online visibility vs. money spent across various channels
CHICAGO, IL October 2, 2006 – RateGain, a leading Travel Technology company, has introduced SearchGain, a revolutionary real time web based application that puts the marketing team in control of the marketing dollars spent on positioning across various distribution channels (Search Engines, OTAs, Meta Search sites and GDS).
In essence, this means that a subscriber of SearchGain would be able to track in real time not just their own, but also their competitor’s visibility across various online distribution channels when a particular keyword is typed. The ranking and advertising information is provided to the subscriber. The knowledge of keywords that the competition is specifically targeting provides a comprehensive advantage to any company’s marketing strategy as they can then take steps to drastically improve their own positioning.
SearchGain not just tracks, in real time, the positioning and ranking of customers and competitors but also tracks and analyses blogs from over 50 websites. The “Blog analysis” feature gives the user a tremendous insight into the market feedback on their Brands, properties and/or services. This powerful facet adds tremendous value to the user. Another powerful feature in the product is “Trademark tracker”. This allows the users to protect their brands and trademarks from unauthorized use and empowers them through email alerts to take corrective measures.
Today’s Challenge for companies is to be effective in their online marketing. To be effective and to spend smartly they need to track their positioning and ranking across all their online distribution channels. SearchGain helps them get maximum bang out of their marketing $$$$
“SearchGain will redefine the way Hotels and OTAs spend on and derive value out of their online spending” said Bhanu Chopra, CEO at RateGain “SearchGain was developed to help customers analyze their visibility and positioning on all distribution channels. It’s release is our commitment to innovate and respond to changing market needs of the Travel Industry.”
SearchGain is being introduced to RateGain’s existing customers (Hotels, OTAs, Airlines, Car Rentals and Cruise Liners) this month and will be introduced to the industry next month at the World Travel Market 2006 in London from November 6-9, at Booth 7062 in the Travel Technology Hall. |
