Hotel Industry Social Media Monitor 2012 is an annual survey to assess the adoption, usage and best practices of social media in the global hospitality industry.

The Hotel Industry Social Media Monitor Survey 2012 is now open !

The aim of the survey is to provide a comprehensive view of where hotels are in the development and implementation of their social media activities. The findings would cover the usage practice of web based platforms that facilitate interactive dialogue between users and would include for example: Internet forums, Customer review sites such as TripAdvisor, blogs, Microblogging – such as Twitter, Location-based social networks such as Foursquare, Social networking sites such as Facebook and LinkedIn, Social bookmarking such as StumbleUpon, Social news such as Reddit, and Digg, and multimedia sharing such as YouTube, and Flickr.

It is targeted to all who are involved in social media at hotel property and brand level, plus the agencies who are managing social media programmes on behalf of a hotel or hotel brand.

All respondents will receive a copy of the survey results, worth over £300 so please feel free to go and have a look and get involved.  To participate, please visit http://www.surveymonkey.com/s/FLDDMJK.

As an added incentive we also offer all participants the opportunity to claim up to 30% off future purchases of selected products from RateGain and Revenue by Design – if you’d like to receive your free copy of the survey then please be sure to leave your details upon completion.

To get a taste of the survey see the summary of last year’s results, please click here.

About Revenue by Design
Revenue by Design was founded with a singular mission in mind: partner with hotels and hotel groups worldwide to unleash trapped profitability, driving maximum top and bottom line revenue growth. Revenue by Design offers bespoke revenue management, distribution and social marketing strategies, and ongoing programme management and support. For more information, please visit www.revenuebydesign.co.uk.